In 2015, Erin launched Eriness. She attributes much of her early success to her elegant mother who served as both muse and mentor - always challenging her to look inward and cultivate her artistic vision.

Now recognised in the industry for a cheerful mix of diamonds and colourful gemstones, Eriness Jewellery brims with confidence and optimism. The fresh approach to familiar styles (including tennis bracelets and signet rings) make for instant classics, while original designs like the Ladybug collection maintain the brand’s unwavering commitment to everyday wearability. “I just never understood why fine jewellery had to be so serious,” Erin replies when asked about her motivations. “I wanted to make pieces for the modern woman that were fun to wear and stood the test of time.”